How to Monitor Hashtags on Twitter?
Have you ever wanted to learn how to monitor hashtags on Twitter, but weren’t sure where to start? Do you want to know what exactly monitoring hashtags entails, or who monitors hashtags in the first place? Well, as it turns out, anyone can learn how to monitor hashtags on Twitter! Learn all about this actionable strategy in today’s article!
Step 1: Select Your Goal
The first step is to figure out why you’re monitoring hashtags on Twitter. Are you using them for marketing? Or are you using them to keep track of certain trends or hot topics that you might find useful for your industry? Whatever your goal, make sure that it’s clear and measurable. (This will help prevent FOMO or fear of missing out.) For example, say your goal is to get more customers; define what constitutes a successful metric (i.e., 2% increase in traffic) and how you’ll measure it (using Google Analytics). Before long, the process of monitoring social media will be second nature, and those numbers will start getting better.
Step 2: Create a Template List
I created a word document with all of my step 2 content and just added in blanks for each step that was above. This was really helpful when I was trying to figure out what I would be writing about. You can see my template list here: Instagram Marketing Step 2 Template List (Click image to download) Step 3: Fill in Holes for Each Section: This is where I started actually writing up my posts. After filling in as many sections as possible from my template list, I moved onto finding more information from articles and other sources.
Step 3: Schedule Tweets at Consistent Times
When you tweet from an account, other people can see what you’re tweeting. That’s part of why it’s called tweeting. However, there are also people who monitor hashtags on Twitter for content – and these users don’t follow your account, so they won’t see your tweets unless they use a service that monitors hashtags. If you want your tweets to reach these users, you need to schedule them in advance at consistent times each day or week. You can do that easily by using a service like Bufferapp or Hootsuite.
Step 4: Use Advanced Searches
No matter how many times you’ve used Advanced Searches, chances are there’s some advanced search option you haven’t tried yet. This week, try searching for any and all combinations of your keywords. What happened? Write a professional post based off what was written in response to those searches. Remember: your audience is looking for answers and it’s up to you to give them!
Step 5: Understand Trending Topics
Before you jump in and create a new hashtag for your brand, make sure you understand what trending topics are happening. This may be why it’s so important to have multiple people from different departments monitoring hashtags on Twitter—one person might not get an accurate picture of how a trend is actually shaping up. Create your list of categories first, then go through trending topic lists within those areas. If a category doesn’t seem right for your brand or message, cross it off and move on.
Step 6: Choose One Group to Track Closely
As a newcomer, your first instinct will be to keep track of everything happening on Twitter. Your second instinct should be to realize that it’s impossible for one person (or one team) to keep up with everything happening across social media. If you want your company’s social media efforts (or simply your own) to succeed, you need a process in place for deciding what gets followed and what doesn’t. Step 1: Choose an Account Type: Choosing an account type allows you to determine if it's more important for you to monitor general conversations about a topic or specific conversations between individuals and brands. In other words, do I want real-time coverage of topics or is my goal tracking discussions between particular accounts?
