Instagram is the best wide-area networking platform for businesses. Instagram has proven to be the perfect place to expand the reach and engagement of the brand in the world with its unique and constantly reinvented tools and features and its immense popularity. From these numbers, we conclude that a high percentage of 95% follow at least one business account.
The success of any brand means having a lot of followers most of which should belong to the target market and high organic engagement rates.
Through the abbreviations that provide a significant increase, many brands, especially new ones, are easily tempted but fabricated in the number of Instagram followers. But on Instagram, if you want a brand to succeed, you must know the preferred word for the platform.
Meaning that you should organically grow your follower base, and increase your engagement rates naturally. For your brand to thrive, originality is essential, not just being on a super-competitive platform. So we are explaining the best 2022 organic Instagram growth strategies for you.
Get creative with your CV
Ask yourself these questions:
- How do you want the world to see your brand?
- What does your brand represent in terms of values or ideals?
- What should you offer to your followers distinct from others?
- What is the lasting impression you want to leave on people?
When someone reads your resume, you may want them to be so interested that they want to follow you to learn more about your brand.
You have to be creative in how you describe your brand. If necessary, you can provide a link in your resume that is directed to your website, where the user can get more information about what you are offering. Finally, update your resume regularly to keep everything fresh and interesting.
Make sure to post high-quality photos
Posting high-quality pictures on Instagram is a must, as it is basically a photo-sharing platform. And since you have a Brand Account, your photos should have a professional aesthetic. Your main goal is a great composition, attractive images, and clear visuals. With today's great mobile technologies, you can take great photos with your mobile phone; Instagram is, after all, a mobile application. There are also plenty of free online photo tools that you can use to enhance the artistry of your photos and give them a great look. You can also follow photography tips and tricks by watching YouTube videos.
Of course, your photos must be associated with your brand. But you should always look for new and different ways to keep your followers engaged. When you run out of ideas, browse through your old posts and especially the ones with the most engagement - this should give you some innovation. Also, share content from other users - your followers and other brands alike; Make sure the content you share is still compatible with your brand.
There are other ways to get creative like checking out the most popular posts of your competitors. Learn from their strategies what makes their content amazing. Then try to create a way to use what you've learned to make your content great.
Write smart and attractive captions
Your photos should grab people's attention; Your captions should make them want to interact with them by liking, commenting, and sharing.
Instagram has set the character limit for captions at 2,200 characters., or about 350 words. But make sure that most Instagram users deal with visuals more than words, so get creative with your captions and keep them short and cute. Ask an interesting question. write something funny or eye-catching; Or very useful things. Always focus on creating captions that reflect your brand identity.
Use Hashtags Wisely and Generously
Hashtags are an essential part of Instagram strategy They've been around since 2007, but a lot of people - especially newbies to social media - aren't familiar with how they work.
Instagram hashtags mainly serve the purpose of categorizing content; When you type a hashtag into Google search or any social media platform, all posts that use that hashtag will appear. So using the right hashtags for your content helps it get discovered quickly by people who are interested in your niche and thus, it can be an amazing growth tool.
A few things to consider when choosing hashtags for your posts:
- Use the search bar to find the #HASHTAG Keyword you want to use.
- Suggestions will appear when you type the hashtag you want to use while writing your caption as well as how often each # has been used.
- The more popular hashtag, the more difficult the competition
- Use less popular hashtags with popular tags to increase the chance of your content being discovered.
It allows up to 30 Instagram hashtags per post. To increase people's access to your content and grow your follower base, the main purpose of your hashtags is to make your content easier to discover. So useless popular hashtags with popular tags increase the chance of your content being discovered.
