Twitter trends will be drastically different by 2022. It’s impossible to predict exactly what will happen, but there are some things we can assume about how users will interact with the platform. Here are four trends for Twitter marketing in 2022 that you should consider as you plan your strategy for this year and beyond.

Twitter Trend #1: 280 characters instead of 140

In early 2018, Twitter announced that they were testing out allowing users to post 280 characters instead of 140. This was a direct response to their struggling growth rates and stagnant user count. Twitter has been trying out different changes in hopes of reviving its declining platform. And, although some users are still upset about having to use more characters for their tweets, it seems like most people have accepted or forgotten about it. As of September 2018, all short-form posts still only allow 140 characters instead of 280.

Twitter Trend #2: The return of anonymous accounts

When Twitter first launched in 2006, people couldn’t understand how an anonymous username would help users share their messages. More than a decade later, however, people realize that anonymity gives them more freedom to share their ideas without fear of retaliation from other users. In 2022, we’ll likely see anonymous accounts make a comeback. When companies see that they can provide valuable content while remaining mostly or completely anonymous, they will be more inclined to share quality information on social media sites.

Twitter Trend #3: How We Use It In 2022

Twitter has become a tool for instant gratification. People will no longer care about limiting themselves to 140 characters and will be able to make their thoughts as long or as short as they’d like. The character limit will be completely irrelevant. With new functionality added in 2022, Twitter users will use retweets to relay important news and other information across multiple platforms. This method of communication comes in handy when covering something that occurs quickly or when you’re trying to reach a large audience.

Twitter Trend #4: Marketing with Exclamation Points!!!

While exclamation points were all-the-rage on Twitter in 2011, it seems like everyone has started to wise up to overusing them. The first few exclamation points are powerful: They grab attention and let people know you mean business! But after that, you're just shouting at your followers. Instead of trying to yell above your competition using excessive punctuation, consider taking a more subtle approach and see if you can't make a quiet statement that still gets noticed. Something as simple as paying for sponsored tweets or setting up an ad account could be beneficial in reaching new customers without sounding too forced. Customers seem to like a little personalization these days so maybe try asking their opinion and take that into consideration when promoting via social media sites like Twitter.

Twitter Trend #5: What Does This Mean For Us Today?!

If a Twitter user is no longer using their account, that means they will not be seeing your tweets. That doesn’t mean your tweet was a waste—remember that others may have seen it! Sometimes users delete their account without formally saying goodbye, so don’t take it personally if someone you thought was an active Twitter user hasn’t tweeted in a while. If you need to make direct contact with an inactive Twitter user, don’t forget about third-party tools like TwitWatchers and Manage Flitter that can help track down someone's current handle. Now that we know more about what is trending on Twitter for 2016, let’s look at some of our own habits as well!