How to Build a Professional Image
What is the significance of a professional brand? Consider your professional brand to be how others view you. These first impressions are crucial. And, in today's digital age, first impressions are formed not just during phone screenings or interviews, but also when workers review your résumé and application, as well as a glance at your online profiles.
Here's what you need to know about building a professional brand that will help you achieve your goals rather than hinder them.
Your personal or professional brand must reflect
There isn't much of a distinction between personal and professional branding these days.
What counts to a future employer, a networking contact, or anybody who might help you get employment or advance your career is your professional brand. Your personal or professional brand must reflect who you are as a person, regardless of what you name it.
Examine Your Web Presence
What kind of logo do you have? There's a simple method to see what picture you're projecting to the rest of the world. See what comes up when you search your name on the internet.
Your social network profiles, such as LinkedIn and Twitter, will most likely appear at the top of the search results page. If you have a website (be it a blog, a portfolio, or something else), it's also likely to appear.
Keep your personal life to yourself
Personal information can still be found on the internet. Just make sure only the individuals you want to view it have access to it. Ensure that employers are discovering the information you want them to find and that the information they are viewing is suitable.
Be cautious about what you post on your blog, as well as other people's blogs and social media accounts. Allowing your personal information to be seen by the entire world is not a good idea.
Guidelines for Developing Your Professional Brand
Start establishing your professional brand after you've ensured that only the people you want to see your personal data and posts can see them.
Feature Your Skills
This will be useful in a couple of ways. To begin, you may use your professional brand to show off your skills to potential employers. If you're a writer, for example, you may share links to recent articles you've published. You may also post relevant items on your social media sites to demonstrate that you're interested in your business.
Concentrate on Professional Content
Furthermore, establishing your professional brand will push the less-than-stellar content to the bottom of Google's search results. Any potential employer who Googles you will see your professional branding, which is exactly what you want them to see.
Utilize the same photograph
Use the same image on all of your social media platforms, websites, and blogs. Upload the same photo to each site if you use LinkedIn and Facebook, and/or if you have a blog or a personal website.
Your Name Should Be Promoted
One purpose of personal branding is to improve your search engine visibility. As a consequence, when you (or potential employers) use Google or other search engines, your results come up first. Whenever feasible, use your name as your URL to improve your results.
If you have descriptive language on any of your platforms, such as your Twitter bio or LinkedIn summary, you should consider making it consistent across all of them.
